While it is important to rank high on all search engines, Google is used most often for local area internet searches.
Getting your business to show higher on search engines such as Google, Bing, and Yahoo is the art of SEO. SEO combines techniques, tactics, mythologies and strategies to increase the number of visitors to a website.
The higher your business ranks in the organic search result, the greater the opportunity for your business information to be visited by a potential customer. There are two challenges of SEO. The first is getting a website to rank higher in search engine result pages (SERPs). The second is getting a website to stay ranked high in SERPs.
Is Your Website SEO Friendly For Local Search?
Recently, Google reported they are more supportive of local area search than ever before. Google’s support of local search makes including local SEO strategies more valuable today than ever before. Local SEO strategies include:
There are two ways to improve SEO performance. Best practices or White Hat SEO and Bad practices or Black Hat SEO. White Hat SEO uses best practices to improve website findability. Black Hat SEO uses a more deceptive practice that can work it the short term but can have a long-term negative impact to the findability of a website. For more about White Hat and Black Hat SEO click here and read Google’s article