SEO ALSO KNOWN AS SEARCH ENGINE OPTIMIZATION
SEO also sometimes called Search Engine Optimization is the technique of ensuring that a website is accessible to search engines to improve the chance of getting found more often in the Free or organic section of a Search Engine Result Pages also known as an SERPs page. Ideally, the goal is to be on the first page of Search Engine Results when consumers are looking for products or services that your business offers.
Sounds easy right? Build a website with some pictures and content, wait a few days, and your business should just show up on all the search engines.
Did you know:
- Google is the # 1 US based search engine has over 40,000 searches per second
- Google only displays 10 organic businesses on any one search engine results page (SERPS)
- Every business in your industry with a website is fighting to get one of these top 10 spots.
While it is important to rank high on all search engines, Google is used most often for local area internet searches.
Getting your business to show higher on search engines such as Google, Bing, and Yahoo is the art of SEO. SEO combines techniques, tactics, mythologies and strategies to increase the number of visitors to a website.
The higher your business ranks in the organic search result, the greater the opportunity for your business information to be visited by a potential customer. There are two challenges of SEO. The first is getting a website to rank higher in search engine result pages (SERPs). The second is getting a website to stay ranked high in SERPs.
Is Your Website SEO Friendly For Local Search?
Recently, Google reported they are more supportive of local area search than ever before. Google’s support of local search makes including local SEO strategies more valuable today than ever before. Local SEO strategies include:
A WORD OF SEO WARNING
There are two ways to improve SEO performance. Best practices or White Hat SEO and Bad practices or Black Hat SEO. White Hat SEO uses best practices to improve website findability. Black Hat SEO uses a more deceptive practice that can work it the short term but can have a long-term negative impact to the findability of a website. For more about White Hat and Black Hat SEO click here and read Google’s article
click here
CONTACT MARKETING BLUES TODAY FOR YOUR LOCAL SEO
We are proud that the websites of the local businesses we work with have reliable search results and find-ability on the major search engines used most often by local shoppers. We only use White Hat SEO strategies and can prove our performance through local search.
DON’T LET REALITY OF YOUR ADVERTISING MESSAGE NOT BEING FOUND GET YOU DOWN!
The professionals at Marketing Blues let you do what you do best. You are the best at running your business. Let us do what we do best!
We have one mission, and that mission is the cost-effective growth of your business through complete management of your SEO and internet marketing message. We love this stuff! See what we have to offer your business…